Alison has a passion for training and delivers digital marketing and skills workshops to groups as well as one-to-one coaching around the North East of England. Since the onset of Covid-19 and the lockdown Alison also delivers remote training workshops via webinar.
A recent Google Digital Garage trainer in Sunderland and current freelance Upskill Digital trainer Alison enjoys coaching business owners a to empower them to implement their own digital marketing.
Alison holds the Level 3 Award in Education and Training.
Make It Click: FREE Digital Skills Training
Alison is currently offering FREE training to people looking to use digital marketing to start their own business or to promote or manage their existing business.
This training is being delivered as part of the Make It Click programme.
Make It Click is for people who are limited users of the internet to gain and apply a broader range of digital skills that will help them make positive changes in their careers. Singing Hinny is part of the Online Centres Network , and thanks to a grant from Google.org we are able to deliver FREE training as part of the Make It Click programme to take your digital skills to the next level.
Training is currently available remotely or face-to-face (when permitted in the future) and initial workshops include:
Confident Video Conferencing
This session was developed to help employees get to grips with video conferencing following the lockdown. An introduction to Zoom and Google Meet along with hints and tips for being on video.
Getting Started With Social Media Marketing
An introduction to using the main platforms for reaching your audience - Facebook, Twitter, LinkedIn, Instagram as well as hints & tips on how to create engaging content.
Create Your Social Media Content Calendar
Just like any other aspect of your business you need to plan your social media ahead and not just post when you’re in the mood! This session will help you define your goals and create a content calendar and give tips & tools for scheduling posts across different platforms.
LinkedIn For You & Your Business
LinkedIn is one of the fastest-growing social media networks, learn how to take advantage of this platform to build your professional network, find new clients and build your online presence.
In this introductory session, participants will learn what makes a good profile/business page, how to set up events, publish different types of content and learn how to build a network.